Reflecting on the Best of 2011/2, and a bit of a rant.
Well, the Best Awards for 2012 are done and dusted. Being with the OTF team again and the spirit they carry was pretty awesome. And though we didn’t win anything, I felt relieved in some ways.
I had high hopes for our little project that went big. I felt that if we could achieve what we had, with what little we had then we had punched far above our weight compared to the budgets and resources that other studios had to throw around. But I guess it wasn’t to be – our category was stacked with talented students and we weren’t considered worthy of the criteria to win Bronze, Silver or Gold.
One thing that I did notice however, apart from the egos and the peacock behavior of the nations top designers, apart from Digital Video and Interactive Media being in the same category (they should be separate) was that the inaugural Return On Investment Award given out by DINZ was missing something… oh yes, the fact that design isn’t just there to make people money.
Now, call me crazy but I believe that design should also be recognized for its value to society. Where was the recognition that designers were out there in churches, non-profit and charity organizations, in schools and after school groups and not to mention, politics. Any recognition given to economic value has to be coupled with recognition that design actually makes people’s lives better. If we don’t, we run the risk of becoming self-serving and short-sighted.
Much like the International Style let the wind out of the sails of Modernism and turned the wild men of futuristic thought into businessmen, the blue sky optimism that fuels creative energy could be dulled out in time. Unless we’re diligent, our expectations to contribute will be lowered and we will lose our seat at the ‘grown ups table’ to (again) become monkeys on typewriters – as we are micro-managed to crank the wheel of fortune. In short, we risk becoming full of shit*. Hopefully we’ll have better luck next year.
*Please excuse my french.